Brand guidelines. Check!
Since 1998 Checkatrade had gone about its business without any real brand guidelines. At this time of rapid growth and change, we were tasked with refocusing the positioning and realigning the brand, applications and key messaging.
The brand continues to evolve but for the first time in 20 years, there are some brand guidelines and a more cohesive base to work from.
We have worked through all Member communications in the member journey – from the first welcome to on-boarding, to celebrating milestones. We have implemented this through multiple channels such as print, digital, email and video.
Video also plays a vital role in getting members up and running as quickly as possible. We also wanted to ensure that Membership Advisors has a leading role in delivering this key advice.