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Sports eCommerce branding.

BRANDING

GUIDELINES
PRINT

PACKAGING

DIGITAL

VIDEO

As a leading sports wholesaler in the GCC working with premium global brands, Grit+Tonic were well placed to take the next step into eCommerce.

 

We were asked to help with their branding and online offering. Their original thought was to call this new venture sportsouq.com. We felt this probably wasn’t the best start to build on their premium aspirations. Nor did it reflect the fact that the people behind the business were triathletes and sports fanatics in their own right. So back to the drawing board we went...

sparkloop GT logo.png

With our tried and tested Sparkloop process, we set about analysing the market – and the people behind the business. This led us to the name, 'Grit+Tonic' and a clear brand positioning. GT also happened to be the initials of the founder so the story behind the brand was set.

Sparkloop_Grit_and_Tonic_Homepage.jpg

From here we built out a complete brand look and feel, mini guides, web designs, key messaging, packaging and more…

Sparkloop Logo branding print digital video
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Privacy policy    © 2022 Sparkloop Ltd. | Company Registration No: 06756301 | Registered Office: 40 Camden Street, London, NW1 0DX, United Kingdom.

London

40 Camden Street,

London NW1 0DX

Bath

16 Old Bond Street,

Bath BA1 1BP

Animation

Apps

Brand guidelines

Brand positioning
Brand strategy

Business templates

Campaigns

Copywriting

Design concepts

Environments Experiential

Email marketing

Emailers

Illustration

Insights

Instore concepts

Marcomms

Motion graphics

Naming

Packaging

Photography

POS design

Research and reports

Social

Training materials

UX / UI

Web design

Websites

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