Turning opportunities into returns.
Partnering with global utility businesses is key to the HomeServe growth strategy. However, with no B2B positioning or materials to help with this, how do you go about switching their lights on?
We first helped to define their B2B positioning which in turn created the end line ‘turning opportunities into returns’. We then analysed research and insights, turning these stats into a clear and simple story that ran through video, online, print and LinkedIn, which all helped to engage and inform prospective B2B customers around throughout the acquisition process.
In addition to this, we help them shape bespoke creative strategies and concepts for specific customers. For example, a consumer app to bring the best of both businesses to homeowners.
We have produced lots of video and digital content to help HomeServe drive engagement with their customers.
Despite the current challenges, the work we have done to support the B2B strategy has seen an 100% uplift in engagement and helped them surpass their acquistion targets.