A branding solution to be seen.
LUMO was born out of their founders need to have urban cycling apparel that would look as good off the bike as it would on it. But where does a start-up start with that exactly? From a pre-launch investor engagement campaign to a successful post-launch brand rollout we helped shape LUMO, both in brand and product.
458 backers pledged £74,118 of a £50,000 Kickstarter goal to help bring this project to life.
The brand and product went from strength to strength. Selling in premium outlets such as Selfridges and also working in brand partnerships with the likes of Ford on new and exciting development projects.
Ultimately the goal was to build and sell the business. Guess what? They did. And well before their projected timeline.
”We went to Sparkloop with an idea in our heads. We needed someone to not only understand it but help us to create a brand from scratch.
Sparkloop not only did that, but they helped us tell our story; developing our logo, brand toolkit, sales collateral, photography, packaging, product design and a whole suite of assets which formed the basis of our marketing material to go on and successfully crowdfund our project and bring it to market.
They are a delight to work with and go above and beyond to ensure we are happy with the end product – when we work with Sparkloop it feels like we have an extension of our team. They are so great to work with and it appears that they thrive on the challenge.”