Our process is simple yet well tested. It’s also flexible enough to let us sometimes colour outside the lines. From brief to delivery, our approach is always tailored to your specific needs.
Sparkloop who?
Sparkloop who?
Bright ideas. Over and over. Since 2004.
We are a proactive and productive team.
But always think before we do.
We are creative, naturally.
But also pragmatic.
We provide a large agency experience.
With a small consultancy service.
We build brands... and relationships.
In the loop
Ever wonder how a brand comes to light? How an app ‘happens’ or how you measure a project’s success? And why is a client/agency relationship so important, anyway...
In the loop
Ever wonder how a brand comes to light? How an app ‘happens’ or how you measure a project’s success? And why is a client/agency relationship so important, anyway...
Red Bull Global
Seize the play.
BRANDING
DIGITAL
VIDEO
The On-Premise Marketing Team’s main goal is to lead the global strategy and support all markets in identifying and realising opportunities that will grow their consumer base and sales. Their area of focus is within channels where it is consumed, such as clubs, bars, restaurants, cafes, festivals and events.
Red Bull Bar Games is a tried and tested sales competition dedicated to bar staff, managers, waiters and buyers. The concept is now 10 years old – we helped create the first iteration of it 10 years ago in fact – but despite it still being the most effective activation, it was in need of a brand refresh.
We were tasked with a top to bottom brand refresh. How could we elevate it further? How could we ensure it would work globally? And how best to tap into the diverse audiences?
We needed to first consider what the new positioning and look and feel would be, understand the key audiences and ensure that it could be translated globally. We then set about creating Brand Guidelines and toolkits for four very different needs – events, festivals, independent bars and large accounts.
