The 'Superfood Factory’ came to us with the idea to create a range of more interesting and healthier soft drinks... but they had little else.
They needed everything from the ground up. A positioning, brand, packaging, marketing collateral, website and social. We did it all.
We were really keen that this wasn’t seen as too hipster or niche. It needed to be for everybody and every-body. With personality, a sense of quirk and discovery.
With the aim of a slightly more grown-up taste profile and using some recognised ingredients (and in some cases some new ones), they worked with taste scientists in Germany to expertly blend and create these interesting and delicious drinks.
We also followed our tried and tested the formula to develop the line
"Your daily dose of SUPER” the line that launched it all.
We continue to be their brand and design partner as they move from start-up to up-and-running. Increasing stockists, expanding their range, developing their marketing channels and exploring new markets.