Wings For Life
Revving up fundraising.
Wings for Life are a fantastic charity and doing great work to find a cure for Spinal Cord Injury. With 100% of the money raised going toward this work, they are constantly looking for new ways to fundraise. For this brief, we were required to target some high net worth individuals in the city, so what's better than a 'money can’t buy' F1 team experience. We needed to create a campaign that would be up to speed.
Just like understanding an F1 circuit we set about understanding our audience, and then delivered a creative that would get them hot under the engine.
We created the proposition ‘Some things money can’t buy. But others it can.’ ensuring we were linking back all the excitement of the F1 challenge to the real cause.
An ad campaign appeared in City Press titles alongside a premium set of engagement materials.
Including communications to keep the team on the track leading up to the event whilst creating more fundraising awareness with their work colleagues.
The event generated lots of interest and was oversubscribed such was the success of the campaign. It smashed it’s fundraising targets and also built some long term supporter relationships.